Maurice Lacroix // Avant-garde Swiss watchmaking since 1975, with mastery in complications and the authentic spirit of urban design.

Maurice Lacroix was launched as an independent brand in 1975, in Saignelégier, in the heart of the Swiss Jura mountains (born from the historic assembly company Desco von Schulthess). In nearly 50 years, it has established itself as a symbol of contemporary luxury, accessible mechanical excellence, and a vibrant urban design that speaks directly to new generations of collectors.

The Mastery of Complications and Style

To wear a Maurice Lacroix watch is to wear the perfect fusion of Swiss tradition and 21st-century aesthetics. The brand is revered for its Masterpiece line. This collection demonstrates in-house manufacturing capabilities with breathtaking skeletonized dials and complex retrograde displays. At the same time, it conquered the world with the Aikon collection. This true urban icon features an integrated bracelet that redefined the luxury sports watch.

Why Choose Maurice Lacroix?

📌 Independent and Innovative Manufacture: Since the 1990s, the brand has invested in creating its own complex calibers, proving that true Haute Horlogerie doesn't have to be stuck in the past.
📌 The Aikon Revolution: Inspired by the iconic 1990s Calypso model, the Aikon became a global bestseller, offering premium finishing, dynamic lines, and the highly coveted integrated bracelet style.
📌 Accessible Haute Horlogerie: M. Lacroix masters the art of offering watchmaking complications (such as retrograde hands, moon phases, and chronographs) with a price-to-quality ratio that is practically unbeatable in the Swiss market.
📌 Urban Spirit ("Your Time Is Now"): It is the perfect choice for modern, dynamic individuals who value Swiss craftsmanship but seek a fresh, bold design that keeps up with the fast pace of major cities.

Explore our collection of pre-owned watches and find authentic pieces. They combine pure elegance, style, and tradition. Each pre-owned timepiece undergoes a rigorous technical inspection. This guarantees perfect functioning and the preservation of original finishes. It is a unique opportunity to acquire a lasting luxury icon. It will be ready to elevate your style on any occasion.

Discover the modernity of Maurice Lacroix. These timepieces are true symbols of innovation, lifestyle, and engineering. Every detail reflects a commitment to contemporary design and Swiss tradition.
Explore our selection of Maurice L. watches. Take home a piece where time beats to the vibrant rhythm of the present.